When a company releases a soft track, it is technically called “a new product.” The new product is usually a new form or a new direction of the music. But there are also soft tracks that are new and existing products. Soft tracks are “a combination of both” according to Mr. Kohn.
So the music industry has long considered a soft track a thing that exists inside the context of an album. Now that the new digital album can have a range of different sounds, so called soft tracks can be released inside an album as well.
Now we’re in 2015, and that’s changing again. In 2016, artists will be able to sell their music, online and in physical stores, on soft tracks as well. There are certain rules for a musician looking to get a CD or download for their fans, to get an “indie soft track” (that means a non-major label, independent artist, like the ones you might want to check out at a local record store), but some of the rules are quite flexible.
The rules for getting an indie soft-spoken track for sale can be a bit of a jumbled mess. One place we talked with Mr. Kohn about rules for releasing an indie soft-spoken track was on the Facebook page of the indie rock podcast I Am the Highway. You might recognize the name from this one of the best and most informative videos I’ve seen on a single topic in recent history:
We’re not allowed in the studio, we’re not supposed to do that stuff — you know what I mean? But let me tell you, I AM THE HOUSEPOINT I WAS IN THE STUDIO WITH YOU IN 2012, AND SO SOON AFTER THAT. AND YOU MAY HAVE ONE. IF YOU WANT ONE YOU GOTTA TELL ME ON FACEBOOK, AND I WILL MAKE SURE YOU GET THE BEST PODCASTS YOU WANT. I AM IN TIRED OF THESE CHEATING BASTARDS GIVE ME ONE THEN BAN THE TRACK. I HAVE NOTHING TO DO WITH THAT.
A big part of music, Mr. Kohn said, is collaboration. Soft track artists have to get the cooperation of other artists to get a track they want. We asked Mr. Kohn about “indie soft-spoken tracks,” and he said things are getting more restrictive.
He said you can go into any studio with a producer/engineer and you can just give