It’s a very simple question. They do. They don’t have to rhyme. It’s not a good question. It’s not a question in rap to tell if rapping is difficult. A lot of people say, “Well, how hard does it have to be?”
In “No, No—You Can’t Take My Money,” we’re not talking about rapping. We’re talking about you doing something to impress the girl or the guy.
There is a level of “cuteness” of it, but the “cuteness” of it is a joke. At the end of the day, we’re trying to be very real to the people around us. And when I say that I’m looking for sincerity in the lyrics in a song, but I also want these songs to have a lot of soul and beauty and melody that just flows out of the lyrics.
Is that the “soul” approach you’re taking in terms of your music?
There are other producers like Jay-Z, but Jay-Z can rap. I can rap. I love rap. What I like is the way Jay-Z can rap. And sometimes when I see he rapping in a hip-hop video, I like it, but my music doesn’t have to rhyme. That’s all it has to be. Rap is art.
What type of music are you listening to, specifically?
It’s all the same. I’m listening to Drake, but they’re doing it for different reasons. When I hear Drake rapping, I like it more. I like Jay-Z rapping. But I’m listening to Drake.
Who is the closest guy you’re watching in rap right now?
I love Drake. He’s so good. He’s a genius. But, like, there is more to it than just rap. I’m listening to J. Cole. I love him. I love the way he raps. People talk about the fact that “Blessings” is the only Drake song that makes it into the Billboard charts. That’s bullshit. He has many songs that don’t make it in. For me, it’s more about the fact that he’s doing it on an international level. You’ve got to look at him in the United States of America, where the market is there. You’ve got a lot more people listening to that man than in a different country. For me, it’s more
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