I had written something like this in an essay, but I didn’t have any material to actually illustrate. So I decided it was time to re-write it as a blog post, based on the most recent data, in an attempt to get my readers going.
You can find out more about my process here: I Write as I Do
What are some pitfalls?
There are still lots of pitfalls I’ve never seen before.
What types of things would you include?
This is one of the things that really surprised me about this blog post, as I thought I knew about the topic.
As part of this exercise, I’ve listed the most significant issues which I experienced in my pitches:
(I’ll get into why you can get to this point through the other questions on this blog post)
(This comes out of many different angles – some of which include “it doesn’t matter how you do it” and others of which might be more of an “you don’t need a marketing firm to do this”. All of these points are applicable to more or less every type of marketing in my experience.)
(Some examples are: a small budget, a tight budget)
(I’ll get to why you can get to this point through the other questions on this blog post)
(This comes out of many different angles – some of which include “how much can you spend to get an audience?” and others of which might be more of an “but you don’t, you shouldn’t, you can’t”, but which also relate to how much they charge for a pitch). [Some of these are also related to some of the points above: for example, “how much time should it take to send an email and how much time do they want to spend waiting”? – a huge part of this is based on people not waiting, so I could do this with a very tight budget, but how long should it take and how much time do they want to spend waiting?]
(This is a big one, and this is one of the reasons I’ve been reluctant to use the phrase “How To Pitch” so publicly. The main idea here is that if “How To Pitch” is all about telling a salesperson they should send one of your emails
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